What was old is new again.

Visual identity and brand built for a company that leans into an environmentally-responsible future by creating beautiful bags using salvage leftover material from trim shops across America.

Honoring the skilled craftsmen that created the beautiful cars in decades past, the new brand mark celebrates Cincinnati-based Carma’s sustainability story with a mark inspired by a flame and traditional karma knot. Wallets made from recycled seat leather, now who can’t get behind that?