agency: lpk
danish creamery
Creative Director - Billy Thomas
Lead Designer - Rob Warnick
Writer - Adam Sievering
Mmm, butterfat. A package redesign for Danish Creamery, a family-owned cooperative that has been crafting European-style butter in California since 1895.
With over a century of heritage worth honoring, a modernized brand system stays true to the craftsmanship and tradition that makes Danish Creamery what it is. It’s in the details. Authentic and crafted. Just like the butter.
ORIGINAL
REDESIGN

